Every now and then you stumble across something on the internets that is really worth your while. So, this monday as I was sipping my coffee, I came across something like this, a  link to the Google Mobile Ads blog post about their recent cross-device survey.

This post also contains a worth-your-while presentation, very nice and concise, very well designed and easy to read – obviously, Google put a lot of work into this. It does give the illusion of being objective while actually subtly promoting their own product :) But it’s a great resource nonetheless.

I won’t give away too much, but here’s some thoughts:

• people actually go cross-device when shopping online (at least in the U.S.) or initiate the process in a mobile device
• the drive for a device- and OS-oriented web is gaining more and more speed, thus demanding technology to support it (a cross-platform CMS or toolkit such as twitter bootstrap)
• The demand for technology that saves Your state in a process and remembers it cross-device is increasing

The last one is particularly interesting as it holds many sides of a problem – how to easily:

1. Identify you
2. Understand where you where
3. Help you pick up where you left off and doing so device specifically.

I’m sure Google Accounts is gearing more and more toward supporting this in full, looking forward to it!

Read the full blog here 
Direct link to full research here